Connor Bedard
My role:
Lead video concept and copy direction for this Ambassador announcement.
He shoots, we score.
When the lululemon marketing team asks you to join a last minute brainstorm session, you never know what might happen next.
In this case, I wrote a line for social that ended up being our hero headline across all channels.
I also pitched this video concept, and our team made it happen a couple weeks later in Connor’s backyard.
*Click the Instagram logo below the video to watch in-app and view full caption copy.
Ecomm Campaign
When the Ecomm team caught wind of our social media campaign, they decided to use my headline across their own channels.
Below is a screenshot of lululemon.com’s homepage—as seen on iPhone iOS—the week of the announcement.
