Hunger. Meets. Talent.
If you’ll allow me to put my humble disposition aside for a moment, we’ll cover talent first.
From the youngest age I can remember, I knew very well what my gift was. Before ever writing a headline, I was making friends and strangers laugh with one-liners, stories, puns and far-fetched creative concepts.
Part of my talent is my distinct way with words, but the other part is my eye for colours, compositions and functions of design.
Three words
to define my career:
My natural ability to communicate in a way that lands with the listener; and secondly, all my personal passions—like creative writing, sports, music, fashion and product design. This combination is what made me fall in love with the world of advertising and eventually led me to enroll at the Capilano University School of Communications.
Two things
that advertising combines:
Enter hunger. I landed my first copywriting job at my all-time favourite store, Livestock—but not before they ignored my initial application, to which I responded with five follow-up emails over the course of 6 weeks. When I finally scored an interview (probably because they were tired of fielding my emails), I convinced the team that my lack of experience was no match for my ambition to succeed.
A few years later, I grew hungry to take on more creative work. I found a way into lululemon through the social media door. After a few years of writing for the social team, I was plucked by the North America Brand Creative campaigns team and quickly promoted to Senior Copywriter.
One year before graduating in 2017 (with Distinction):
As I write this bio, I’m proud of the work I’ve done with lululemon thus far, though I’m acutely aware that my job isn’t close to finished.
The creatives I look up to have put together a wide range of deeply emotive creative output. I wouldn’t be doing my talent (or hunger) justice if I didn’t strive to build a portfolio that does the same.
Today, I’m open to any and all opportunities that will get me closer to producing groundbreaking, award winning creative—while achieving business needs first and foremost.